Insights
Notes on reputation, positioning, and what it means to be visible when your name carries weight.
Credibility is becoming a search filter.
Two confirmed LinkedIn changes in ten days: colleague vouching on 23 September and Creator Discovery filters on 28 September. What they mean for senior people, and what to fix this week.
October 7, 2026The doubt about your post is now a number.
A million posts flagged as AI slop in three weeks, and LinkedIn says that content now gets about 40 percent fewer views. What survives the check.
September 28, 2026Who owns the voice the company is paying for
A company paid for one executive's presence, and every edit moved him a little further from his own voice. What that cost me, and who actually owns a voice.
September 13, 2026The people posting most lost the most reach.
Reach for active creators fell 60 percent in two years while engagement fell 20 to 25. Why volume stopped compounding, and the four week cycle that corrects it.
September 7, 2026Your buyer meets a summary of you first.
Two thirds of B2B buyers prefer to research without you, then repeat what they found in a room you are not in. What survives that, and the one sentence to build it around.
September 4, 2026Your LinkedIn headline has two readers now.
One is human. The other is trying to understand where your work belongs.
September 1, 2026Not everything worth saying belongs on LinkedIn.
A good story is not automatically a good public story. That distinction matters more when the person telling it already carries a reputation.
August 31, 2026Your job is not to become good at LinkedIn.
The objective is not to make them better content creators. It is to make sure that when someone looks them up, what they find carries the weight of what they actually do.
August 30, 2026A ghostwriter should occasionally tell you no.
If the only thing a ghostwriter does is turn instructions into good sentences, the relationship is incomplete.
August 29, 2026I also write on Substack.
If something here describes your situation, say so.
Tell me what someone finds when they look you up today. That is usually where it begins.
Write to me