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Behind the Voice
Executive ghostwriting.
I learn how you think, establish the positioning, and write in your voice. From strategy and profile to content and publishing, I handle your LinkedIn presence directly.
Explore Behind the VoicePrivate Executive LinkedIn Ghostwriting and Positioning
You already have the reputation. Your public presence should represent it properly.
I write and position the LinkedIn presence of founders, business owners and C-level executives. When someone looks you up before a meeting, what they find should already be working for you.
Inquire privately
Thirty minutes, no charge, no obligation.
Services
Three ways to work together.
From fully managed executive presence to private advisory and company-wide LinkedIn strategy.
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Side by Side
You write. I make sure it holds.
For leaders who want to keep the writing in their own hands, but want an experienced second pair of eyes on what to say, how to say it, and what should not be said at all.
Explore Side by Side3
Team Up
Build the system, not just the content.
I work with companies and their leaders to define positioning, build a clear LinkedIn direction, and create a system their people can actually run internally.
Explore Team UpThe gap
The challenge isn't building your reputation. It's representing it. That's where I come in.
I work with people whose reputation already exists. The problem is how that reputation is represented online.
Your reputation takes years to build. Poorly managed communication can damage it in minutes.
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Your profile does not carry the weight of your reputation.
It may show experience, but it does not shape perception with the clarity, authority and discretion your work requires.
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People form a view before the conversation starts.
Before an introduction, an invitation, an interview, a deal, or a boardroom conversation, your profile has already said something. It should say the right thing.
Why me
I have sat on your side of the table.
I started as a scholarship student, on the tasks nobody else wanted. Then I made the coffee.
I went through the whole business, from the coffee to signing contracts and making strategic decisions. Almost twenty years inside an operating company, five of them at C-level. Because I worked my way up, I understand the people making the decisions and the people who have to carry them out.
Shortly before I turned forty I left all of it and started again.
I am not writing about a world I have read about. I know what it costs when a sentence is wrong, and what it means when a name carries consequences.
How it begins
A private conversation first.
If we both think the work is right, the engagement runs for a minimum of four months.
The work begins with Foundation. I learn your world, your voice, your record, and the context behind your decisions, and we establish the positioning your public presence should carry.
From there the work develops. I write and publish in your voice, learn from what comes back, and keep refining the positioning and the judgment behind what is said in your name.
After the first four months, the engagement continues month to month for as long as it is useful.
How the engagement worksYour voice isn't a writing style. It's how you think. And what you won't say.
My job is to understand that well enough that, over time, you don't have to explain yourself every time we write.
Write to me