Other engagements

Most of my time goes to one kind of work.

Executive positioning and ghostwriting is the engagement I am known for, and it is where the majority of my attention sits.

A few other arrangements exist. They are not lighter versions of the flagship and they are not a way of testing it first. Each one solves a different problem.

Private advisory

You write. I make sure it holds.

Some people do not want the writing done for them. They want somewhere to bring the decision about what to say, how to say it, and whether to say it at all.

You write and you publish. I look at it from the outside, tell you what I would change and why, and give you a straight answer when you are not sure something belongs in public. We speak on a regular rhythm, and between those conversations, within the working rhythm we agree, you can send me a draft, an idea, or a situation from the business and get my view on it.

Not included

I do not write for you, publish in your name, or approve anything. The decision stays where it belongs.

Companies, strategy and leadership

A company's reputation is carried by its people, not by its logo.

The first month is setup. Where you stand now, what the message is, and how the company page, the leadership and the wider team connect into one system. Who speaks about what, in what tone, what stays internal, and who approves. That produces a written strategy and a plan of activity.

After that I lead it. I read what your people publish and send corrections and direction in writing, I position the profiles of the leadership and the key people, and once a month we look at where you are against the goal.

Not included

Your team publishes. I do not write the content, manage the company page, or approve anything. The number of people inside the system is agreed at the start.

Workshop

One day with your people.

Four hours, up to twelve participants, in person or split across online sessions.

Beforehand I go through your company page and the profile of everyone attending, and the day is built around what I actually find rather than a standard programme. We start with how you look to someone checking you before a meeting, move to positioning the company and the people, and finish with practical work on their own profiles and on what they publish.

Afterwards you get a written document with the conclusions and a plan for the next three months.

LinkPASS™

Your profile, rebuilt once, properly.

It begins with a ninety minute conversation about what you do, who you are speaking to, how you want to be understood, and what you do not want standing in public. Then I write. You get a complete profile ready to publish: headline, About, Experience written so it reads as a position rather than an employment history, Featured, banner direction, and the keywords people will find you by. One round of revisions, and it is finished.

One specific problem: a profile that does not represent the level you operate at.

If you are not sure which of these fits, say so in your message and I will tell you plainly. If none of them does, I will tell you that too.

The next step is the same for all of these: a private conversation.

Inquire privately